Your product is better than your
market position
product
market position.
Hi. I’m Seth Gray. I work directly with founding teams to solve their toughest growth challenges.
If you’re asking yourself these questions – we should talk.
Why does my competitor have more momentum but an inferior product?
Am I spending the right amount on the correct marketing strategies?
Why does our brand story feel off?
Is it my product? Or my branding? Or both?
No pitch. Just a conversation.
My ideal clients are in one of these stages:
Pre-Revenue or Pre-Seed
You have a product. You might even have early customers. What you don't have yet is a story the market can repeat without you in the room. Or a system to put that story in front of the right buyers before someone else defines the category for you.
Get this wrong at launch and you don’t just lose time. You inherit a narrative you’ll spend years trying to undo.
$1M–$5M ARR
You're the lynchpin to your company’s success; and terrified of removing yourself.
Your team can't quite replicate what you do. Not because they’re incapable, but because the story isn’t clear, compelling, or consistent enough to carry itself without you in the room.
The story lives in your head. Success is thanks to a lot of duct tape and your calendar.
Neither scales.
$5M–$15M+ ARR
The story that got you here was good enough to get you here. Congratulations, but it’s not good enough for what comes next.
Founder-led GTM is starting to feel like a ceiling, not a strength. The market has shifted but the positioning hasn't. There’s a lot of motion but no momentum.
This is the moment to rebuild. Not from scratch, but with intention.
Brands I’ve Worked With
I work at the intersection of how a product is built and how a product is sold.
Problems I’ve solved for past clients:
The Category Problem.
01
A B2B SaaS platform trapped in the wrong category. Yikes.
They were selling compliance in a market that actively hated compliance software. We repositioned around employee intelligence: reframed the product, rebuilt the messaging, tightened the ICP.
ARR doubled. CAC dropped 76%. MQL volume up 41%.
The Trust Problem.
02
A cloud-native platform entering a market where trust was the only thing that mattered but their story led with technology.
We shifted the entire narrative to trust-first: reordered the proof points, rebuilt the onboarding logic, redesigned how the product introduced itself.
Zero to millions in ARR in the first twelve months of launch.
The multi-product problem.
03
A B2B SaaS company with three products and one incoherent story.
Three ICPs pulling against each other. Pricing that didn't reflect the actual value architecture. We rebuilt the narrative from the brand level down: one coherent house, three distinct motions, a clear expansion logic that made upsell feel natural instead of forced.
The commercial engine started pulling instead of pushing.
The commercial engine started pulling instead of pushing.
a bit about me
I’m a rare blend of analytical and creative. I’ve owned P&Ls, led teams, presented to boards, and written the copy myself when it mattered.
As a result, I’ve built revenue driving positioning strategy and GTM systems for companies most marketers struggle to operate in.
A cloud-native telecom in a trust-hostile market.
A B2B SaaS platform stuck in the wrong category.
A sports SaaS company rebuilding its commercial engine mid-flight.
An NIL marketplace in a category that didn’t exist yet.
And I loved every minute of it all…
Different industries. Same underlying problems.
P.S. I wear a cowboy hat, but I’m not a fascist. If you love hate, I probably won’t love you.
Let’s work together to create your vision.
Feel free to contact me via email at seth@sethgray.com or fill out this quick form and I’ll get right back to you.